There are so many ways to do marketing, but few approaches rival experiences. In fact, 72% of people positively view brands that provide great experiences in 2018.1 Bottom line: Live events are one of the best ways to create lasting impressions with positive experiences. And we’re not just talking your average advisor “chicken dinner.” Join us Thursday, Oct. 24, at 1 p.m. CDT, when Minna Burns – Carson’s VP of Consumer Marketing – and Joe Steuter – Carson’s VP of Marketing Communication – join forces to bring you the best practices, latest trends and hottest tips for creating better events.

You’ll learn:

• How to make the most of in-person experiences
• The difference between a good event and a great experience
• How to sell a feeling, not an event