Bob Burg is the co-author of “The Go-Giver,” a book that promotes the idea of giving value to the marketplace. He is a well-known speaker on the topics of abundance and prosperity and has been writing and speaking on the subject for more than 30 years.

“The only way they can earn a whole lot of money is to provide value to a whole lot of people who willingly choose to do business with them,” Bob says. “Which is why free market capitalism is such a powerful, powerful force for good.”

Bob was a young boy who was determined to make money mowing his family’s lawn. His parents held up a $10 bill to show their appreciation, planting the seed in Bob that money was a reward for hard work.

From then on, Bob sought to understand the impact mindset had on success. He realized that the world gave people horrendous messages about money, but he also knew that by providing immense value to the marketplace, success and abundance was achievable.

Bob collaborated with John David Mann to create a parable, “The Go-Giver,” to inspire people to focus on giving value to others and remind them that money is simply an echo of value.

In this episode, you will learn the following:

  • How to learn to suspend our self-interest to create mutually beneficial relationships.
  • The negative messages about money we’ve been exposed to and how to counteract these.
  • How parables have been used to teach the importance of knowing, liking and trusting others.

If you enjoyed this episode, please leave us a review and rating.

Carson Group is committed to advancing financial literacy. Our coaches work with thousands of FPA members. Schedule a consultation to learn how Carson can help you help your clients and grow your business.

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