Craig Lemoine

Specialty Coach

About Craig

Craig Lemoine is the Director of the Financial Planning Program at the University of Illinois, Urbana-Champaign. He serves as an Associate Clinical Professor, teaching courses in risk management, retirement and financial planning. Craig earned his PhD from Texas Tech University in 2013 and currently holds the Certified Financial Planner ™ and Master Registered Financial Consultant™ designations.

Craig currently serves as the Executive Director of the Academy for Home Equity in Financial Planning, vice-chairman of the Master Registered Financial Consultant Board and is working with his team to develop specialized content in the area of agriculture-focused financial planning. Previously, Craig served on and chaired the CFP® Council of Examination (2009-2014) and was the Executive Director of the Northwestern Mutual Granum Center for Financial at The American College of Financial Services in Bryn Mawr, PA.

Before joining the University of Illinois in 2017, Craig championed CFP® education at The American College and helped develop financial planning, retirement and risk management curriculum across certificate, undergraduate and graduate programs. While at The American College (2008 – 2017), Craig had the opportunity to help create and teach in the RICP®, ChFC®, CLU® and WMCP® designations. His research in annuitization and the value of financial designations has been published in The Journal of Financial Planning and Journal of Financial Service Professionals.

Craig was a founding partner of Lone Star Financial Education (2012 – 2019), a CFP® Review Company which is now part of Dalton Education. Craig continues to speak and consult within the financial services industry in areas of risk management, planning in the LGBT+ community, fiduciary standards of care and technological disruption.

Craig currently lives in Champaign, Illinois and his primary focus is building a world-class financial planning program. He enjoys spending time with his family, reading science fiction, running and gardening.

Specialty Areas

  • Risk Management
  • CFP Certification & Planning
  • Advanced Higher Education
  • Utilizing Alternate Asset Classes


  • 20-Plus Years Wealth and Risk Management Experience

  • Financial Planning Program Director at University of Illinois

  • PhD, CFP®, MRFC®


  • Doctor of Philosophy (PhD), Texas Tech University

  • Bachelor’s of Financial Planning, Texas Tech University

Get Started Today

Interested in joining the Carson Coaching community? Let’s chat! We’ll get you started down the path that’s right for your firm.

"*" indicates required fields