Carson Announces Strategic Relationship with Barron’s Group and the University of Nebraska-Lincoln’s College of Business to Foster Next-Gen in Financial Services

Posted on January 31, 2019

OMAHA, Neb., Jan. 31, 2019 /PRNewswire/ — Carson, a leading provider of advisor solutions and wealth management services for investors, today announced the launch of a partnership with Barron’s, in Education and the University of Nebraska-Lincoln, to help educate the next generation on the extensive opportunity that exists within the financial services profession.

This is the second university Carson has teamed up with for the Barron’s in Education program to fund an exclusive license that will provide complimentary access to Barron’s content for the 4,399-student body and all faculty of UNL’s College of Business.

“It’s our aim to find top universities and expose students to the massive opportunity in the financial services profession,” said Ron Carson, CEO and founder of Carson. “Just 10% of financial advisors today are under age 35. Through this partnership, we hope to educate the next generation in the potential career path our industry can offer. And, it’s not just for aspiring financial advisors; marketing, investments, operations, technology – there’s a place for every skillset in our profession’s future.”

Mr. Carson has a long-standing history with Nebraska, as he started his nationally recognized wealth management firm out of his college dorm room in the early 1980s. Since that time, Carson has built an organization that is now among the Inc. 5000 fastest growing private companies in the U.S. with more than 200 stakeholders around the country. Nearly 59% of Carson’s leadership team attended Nebraska.

“We have Huskers in every level and every corner of our organization, extending all the way to our executive leadership team,” said Paul West, Managing Partner at Carson Wealth and fellow Husker alumni. “We invest in our existing and future leaders, and Nebraska Business shares our passion for building talent in the world of financial advice. In partnering with Barron’s and the University of Nebraska, we hope to help educate the next generation on the extensive opportunity that exists within our profession.”

The Barron’s in Education program will be weaved into curriculum for finance students during the spring semester. Undergraduates will be able to learn about the opportunities available to them through the Barron’s website, which also gives them capability to filter stories based on their interests.

“Through engaging Barron’s in its educational program, our students and faculty gain additional insight into investment topics and market trends,” said Dr. Kathy Farrell, James Jr. and Susan Stuart Endowed Dean. “We sincerely appreciate Carson for their financial support to bring this program to the college.”

Warren Buffett (’51) credits many of his great money decisions to his reading habit. He spends five to six hours a day reading newspapers to corporate reports. Even the busiest, most successful people still find at least an hour to learn every day, and I can’t wait to see our students apply what they learn through this partnership,” said Farrell.

The UNL College of Business and Carson will be featured in both the print and digital versions of Barron’s in the coming weeks as participants in the Barron’s in Education initiative, which seeks to better connect business with academia, while promoting financial proficiency.