Ron Carson’s New Book Highlights 11 Proven Principles to Help Advisors Reinvent Their Value

Posted on May 12, 2020

Omaha, Nebraska – May 12, 2020 – As financial services—along with every other industry—experiences the implications of a global pandemic and a volatile market, many advisors are grasping for ways to better serve their clients. For months, our profession has been tirelessly working to guide clients who are also hurting from the blows to the financial and employment markets—all while tending to their own businesses, families and health. It’s a challenging time but not without room for growth and evolution.

Ron Carson, founder and CEO of Carson Group, Barron’s Hall-of-Fame wealth advisor and New York Times bestselling author, today announced the release of his new book, Proven in the Trenches: 11 Principles to Maximize Advisor Value and Transform Your Firm’s Future. A follow-up to 2012’s Tested in the Trenches: A 9-Step Plan for Success as a New-Era Advisor, this third edition of the “in-the-trenches” series details a methodology backed by decades of real-world application with thousands of advisors. From understanding client expectations and leveraging technology to improve the client experience to evaluating partnerships and making the shift from advisor to CEO, the eleven core dimensions explained in the book provide advisors with a roadmap for building a better business.

“Ron is an industry visionary other advisors look to for perspective and future-forward thinking,” said Tom Nally, President of TD Ameritrade Institutional. “Insightful and practical, Proven in the Trenches is a must-read guide to building a successful and scalable advisory business.”

“American families are navigating a pace of change and a level of angst and uncertainty not seen in generations. A trusted financial advisor can be one of the most important professionals in a person’s life right now. We live in a unique space where we’re able to listen to their biggest challenges, empathize with their situations and, most importantly, help them in a way few others can right now as they chart a financial path forward,” said Carson. “There’s no better time for advisors to take a close, honest look at their business and implement a proven process to deliver more compelling value in the eyes of their clients. Making that transformation, from the inside out, is no longer a luxury; it’s a necessity.”

Click here to buy Proven in the Trenches on Amazon

The audiobook has Ron Carson’s additional insights on current events and the evolving role of advisors. It was recorded after the book was written and on March 11, 2020, when the 11-year bull market ended after the World Health Organization declared the coronavirus a pandemic.

Carson is also offering a complimentary digital workbook in conjunction with the themes found in Proven in the Trenches that advisors can reference, including more than a dozen tools and exercises to apply the strategies shared.

To learn more about the book and download the workbook for free, visit:

To learn more about Carson Coaching and request a free coaching session, visit: